The promotion provides purchasers of LG products such as fridges and washing machines from any of the 40 John Lewis department stores with a complimentary Michelin starred meal for two at participating Michelin restaurants around the UK. The campaign will go live in-store from today as well as online and in various press ads.
The initiative is the first combined John Lewis, LG Electronics and Michelin restaurant promotion. Tessa Shreeve, Design Restaurants Managing Director says ‘There is a high value in fine dining and these great brands working alongside Michelin restaurants is a fantastic combination and buying incentive for the customer.’ Adding, ‘We were delighted to work together in organising the restaurants for this promotion as well as introducing the Design Restaurants free restaurant finder app to new consumers at the same time.
Look out for adverts coming soon in The Guardian Weekend, Sunday Times Magazine, Hello, Marie Claire, Living, Woman and Home. Or for more info visit www.lgmichelindining.co.uk