Vision Marketing (parent company to Design Restaurants) has signed a landmark marketing agreement with Inverlochy Castle Management International (ICMI) and Chez Roux to launch a range of privileges and rewards programme at Scotland’s most renowned small luxury hotels.
The Inverlochy Club will showcase ICMI’s iconic collection of magnificent castle’s, country houses and boutique hotels in some of the country’s most beautiful locations. The revered Inverlochy Castle and Michelin stared restaurant is located in amongst the glens and lochs and the foothills of Ben Nevis; The country house styled Greywalls Hotel & Chez Roux with views over Muirfield greens just outside Edinburgh; The ultra chic and multi award winning Rocpool Reserve & Chez Roux in the heart of Inverness; and the remote and dramatic setting of Inver Lodge & Chez Roux in a far corner of unspoilt wilderness in the Scottish Highlands.
Norbert Lieder, Managing Director of ICMI, says: “We are thrilled to partner with Vision Marketing and join the Design Restaurants network of leading dining destinations. It is perfect complement with their impressive reputation for supplying fine diners around the UK to both well-known restaurants and those charming hidden treasures we all seek for memorable occasions.”
The Club launches on Monday 8th November 2010 and will provide privileges and services across all properties together with a complimentary overnight stay on joining for a one-off annual fee of just £175 inc. VAT. Design Restaurants members will also receive preferential dining benefits of a 15% dining and lounge reduction at Chez Roux, by legendary French chef Albert Roux, and at Inverlochy Castle during selected days.